John Gaski, Ph.D., is Associate Professor of Marketing at the University of Notre Dame. His degrees include a BBA and MBA from Notre Dame, and an M.S. and Ph.D. from the University of Wisconsin at Madison. He is the author of over 100 published articles, papers, and monographs which have appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Consumer Policy, Review of Marketing, Research in Marketing, European Journal of Marketing, Industrial Marketing Management, International Journal of Physical Distribution & Logistics Management, Advances in Distribution Channel Research, Advances in Financial Economics, Business Horizons, Psychology & Marketing, International Journal of Management, The Journal of European Economic History, Business and Society Review, Social Behavior and Personality, Sociological Spectrum, Psychological Reports, Perceptual and Motor Skills, the Journal of Educational Psychology, and the International Journal on World Peace, as well as proceedings of leading professional associations. Primary research interests are power in distribution channels and the societal impact of marketing activity. Courses taught include Marketing Management, Marketing Strategy and Planning, Marketing Research, and Distribution Management, at both the graduate and undergraduate levels.
Professor Gaski serves or has served on the editorial review boards of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Marketing Channels, and Journal of Education for Business, is a member of the Beta Gamma Sigma, Mu Kappa Tau, and Alpha Mu Alpha honorary societies, and was selected one of the “100 Best Researchers in Marketing” by a peer review study (published in Marketing Educator, 1997). Dr. Gaski’s recent books include Frugal Cool: How to Get Rich—Without Making Very Much Money (Corby 2009) and The Language of Branding(Nova Science 2010). He has had his commentary published in the Chicago Tribune, Chicago Sun-Times, Indianapolis Star, The Washington Times, Investor’s Business Daily, The Center Magazine, Human Events, and Contemporary Review, and is recognized in various Who’s Who lists.
John Gaski was born in Gary, Indiana in 1949, and then moved to the small nearby town of Crown Point when he was eight months old because he didn’t like it in Gary, taking his parents with him.
The Language of Branding (Management Science-Theory and Applications)
The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of “Branding in Commerce and Marketing” is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent). This book dissects some vexing conceptual and even semantic issues surrounding the venerable word ‘brand’ itself and explores the usefulness of the conception of branding.