At age four, her siblings called her “Junkie Jacquie” when she dragged home treasures from the neighbor’s trash. Today she’s on a mission to help businesses develop and market profitable new products and services that can help consumers lighten their own impact.
After spending over a decade in major NY advertising agencies learning the marketing ropes from the likes of Procter & Gamble and Ralston Purina, in 1989 Jacquie Ottman founded J. Ottman Consulting, Inc. and pioneered green marketing. Her goal: apply her finely-honed consumer packaged goods skills, her creative bent for dreaming up new products, and her strategic instincts to the toughest issues involved in meeting consumers’ needs sustainably.
She and her colleagues have helped more than 60 Fortune 500 businesses and various U.S. government labeling programs, including U.S. EPA’s Energy Star and the USDA’s new USDA Certified Biobased label, develop concepts for exciting new products and strategies for reaching green consumers while minimizing the risk of backlash.
A Respected Sustainability Leader
Ottman is a founding co-chair of the Sustainable Brands conference, at which she has given several keynote addresses. She is also the founding co-chair of the Sustainable Business Committee of the Columbia Business School Alumni Club of New York, and its wildly successful “Making Green from Green Certificate Series”, now in its second year. She sits on the Advisory Boards of the Centre for Sustainable Design (UK), and the Center for Small Business and the Environment. The former co-chair of the NYC chapter of O2, the global network of green designers and marketers, for seven years she chaired the jury of the American Marketing Association’s Special Edison Awards for Environmental Achievement.
The Author of Four Books
She is the author of the newly released, “The New Rules of Green Marketing” (Berrett-Koehler (U.S.), Greenleaf Publishing (U.K.), February 2011, which has been named by the University of Cambridge (U.K) as a top 40 Sustainability book, and by Ecolibris as a top ten green book. Previous books include “Green Marketing: Opportunity for Innovation” (McGrawHill, 1993), hailed as “the definitive text on the subject.” She keeps the business community abreast of her learning by writing for her blog, Jacquie Ottman’s Green Marketing Blog., and numerous business publications.
A Sought-After Speaker and Educator
Jacquie is a sought-after keynoter at conferences in North America, South America, Europe and Asia and at corporate forums run by Johnson and Johnson, 3M, Philips Electronics and GE, among many others. She also gives highly interactive and engaging webinars, workshops and master classes in venues around the world.
In 2004, she created the IDSA-endorsed Design:Green eco-design educational initiative. Underwritten by an EPA Innovation Grant, with additional support from Philips Lighting, the American Hardwood Association, Herman Miller and Aveda, the groundbreaking initiative more than met its ambitious goal of jump-starting education in eco-design and green marketing for thousands of practitioners and students in the U.S. and around the world.
A graduate of Smith College, she received her formal business training at NYU’s Graduate School of Business Administration. An expert in creative thinking, Ottman earned the Creative Education Foundation’s highest certification in creative problem-solving.